Skincare, as a market segment, is growing faster than any other part of the beauty industry. Sales of skincare products grew 13% last year in the United States. Sales of skincare products grew by 13% last year in the United States, while makeup grew only 1% in the same period. Online beauty retailers grew 24% in that time, with skin care at the forefront.
Net-a-Porter's best-selling category in its beauty department is skincare, which grew 40% year-over-year. While a full face makeup is great, wearing it every day isn't good for your skin. Since most people had to work from home for a while, they no longer felt the need to apply makeup every day. Instead, people had time to try different skincare regimens to see what works best for their skin.
This has caused the trend of less is more. We can see celebrities embracing this trend, and most people follow it too. Wearing less makeup and looking for a more natural look is a trend that will shape the skin care industry. This trend causes most people to embrace the idea of investing in a skincare routine as well.
Less is more doesn't just apply to wearing less makeup. It also applies to the amount of skin care products used. Finding a product that can deliver more results is better than using so many products and taking so many steps. That's why people are also embracing multi-purpose skincare products that shorten their skincare routine.
Ultimately, “skincare is non-judgmental, and that is why social communities are popping up in every type of product offered. A new generation of professional and home care products are able to activate cellular energy, which means a rejuvenation of the skin without any damage. In addition, lifestyle change and increased disposable income of the population in countries such as China, India, Japan and others have led to increased spending on welfare and personal care products, which will boost demand for products. Most consumers prefer creams, as there are several types of creams available for different skin related problems compared to other products.
Skin care products are segmented based on product types such as creams, lotions, powders, sprays, and others. Prebiotics are like food for good bacteria in the skin and help them grow, probiotics are the living organisms that make up the microbiome and, finally, postbiotics are the metabolic by-products of bacteria. More and more companies are careful with the ingredients they use in their products and how to obtain them. Along with the popularity of the simplified makeup routine, healthy skin became a focal point, with brands like Glossier and Ilia promoting the aesthetics of your skin, but better.
However, having a whole arsenal of cleansers, toners, scrubs, serums, moisturizers, facial oils and more can overload the skin and cause sensitivity and irritation. Skincare is generally formulated to go from the thinnest to the thickest, with water-based products usually followed by cream-based or oil-based products. The emphasis on comprehensive expertise that DTC companies offer is not only influencing more directly consumers' desire for routine, but also the way and commitment to which they select brands in industries such as skincare. Innovations and advances in technology in the beauty personal care industry %26, such as the development of devices based on artificial intelligence (AI) and IoT that offer personalized skin nutrition solutions to people, are gaining ground, which is expected to drive demand for products.